Continuous Innovation


Helping to adapt & evolve with Continuous Innovation

Continuous Innovation:

Innovation is a process that introduces novelties and that refers to modifying existing elements in order to improve them, although it is also possible in the implementation of totally new elements.

In the strict sense, on the other hand, it is said that ideas can only be innovative after they are implemented as new products, services, or procedures that really find a successful application, imposing themselves on the market through diffusion.

There is a form of innovation consisting of improving business management with new procedures, use of technology, automation, improving quality, defining new ways of satisfying the customer, these are just some ideas of what innovation can be and achieve. helps companies grow and be more competitive.

Continuous Innovation allows the introduction of small improvements that boost the commercialization of a product and allows companies to stay in the market by innovating in short intervals of time. In contrast, companies that use discontinuous innovation take longer between one innovation and the next, but when they introduce a new product to the market, they create a new market around it. They set themselves up as pioneers, eventually forcing other companies to enter the new market if they don't want to be left behind in the innovation race. They are closer to disruption, but they do not have to acquire continuous improvement in innovation as part of their DNA.

There are different types of innovation, Technical innovation, Service innovation, Business model innovation, Design innovation, Social innovation, Technological innovation, Knowledge-based innovation, but they all have to focus on generating the best experience for the end user , whether internal or end customer, whether it is a product or a service that is marketed.
With ShiftUp I help to generate a continuous innovation context, with a new Leadership & behaviors. 

I help you to generate adaptability through flow to be able to provide services and products of value continuously to the client, through flow, experimentation and closeness to the customer.

Through the unFix model we allow organizational design to evolve to generate continuous innovation and better human experiences in organizations, which enable not only innovation, but also adaptation to the market and agility.

The unFIX model is a simple tool that helps you with versatile organization design. Unlike many agile scaling frameworks and self-management methods, unFIX has its focus on continuous innovation and the human experience. It facilitates gradual change, dynamic teams, and an important role to play for managers to develop Versatile Organizations.


I am here to help you in your Organizational Design to develop new behaviors with the least possible resistance, showing successes and progress continuously.

Consult or contact to have the best advice or to take a ShiftUp Workshop or The Versatile Organization Workshop with me.